Direct affiliate marketing – is it real?
There’s a new game in town, that’s changing how affiliate marketing is done on Twitter.
It’s still on the fringes for now, but the question is will it remain a fringe method, or become the new way that pro affiliates are making money on the platform.
Right now, most affiliates promote specific products on their tweets. This will be much like promoting a product on any other platform, apart from the fact that you’re limited to 280 characters.
There will either be a link at the end of the tweet, or a call to action to get the link. But the general method is promoting a specific product to a general audience.
This new method, that I’m calling Direct Affiliate Marketing (or DAM), pulls the ol’ switcheroo on that method. Instead of promoting a specific product to a general audience, we’re promoting general products to a specific audience. A very specific audience. An audience of 1.
The principle behind DAM is simple. Start direct messaging your followers (or any new follower), asking them a general question.
If you’re taking the approach of messaging new followers, drop those copy/paste scripts. Anyone can recognise them and nobody likes them. Find something in the person’s profile that you can comment on. Once you combine that comment, even into a copy/paste script, it looks completely different.
So you reach out, ask a general question about what they’re doing, and take it from there. The aim being finding every affiliate’s golden nugget – your prospect’s pain points.
Once they reveal it/ them to you, you can start telling them about a product in your portfolio that might solve that pain point. If you haven’t got a product, you can still help – by doing that you’re ensuring that when you promote a product that’s relevant to them, they’ll buy it.
So, does this actually work?
I’ve been trying this method for a couple of weeks now, not a long time by any stretch. And I have had some success selling products.
The main issue with DAM is that it’s very labour intensive. With an affiliate tweet you promote the product and you’re guaranteed it’ll reach at least dozens of people. With DAM you’re doing a lot of work to promote to a single prospect.
However, I think the conversion rates end up being much better. My experience is most people won’t reply to that initial reach out message. Those who will reply are already interested in having some conversation, and the conversion rate once someone replies is significantly higher than in general affiliate marketing.
What I really enjoy about it is that you get to have conversations with people and help them with their problems specifically. It makes it for me something worthwhile.
For you, it’s something to think about.
Hope that helps, and have a wonderful weekend
Jon
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